Denise Lee Yohn’s What Great Brands Do, presents seven branding
principles by analyzing why brands such as Zappos, Nike, and Apple did to become industry leaders. Yohn explains that today’s great brands were not born great, instead, were built great through strategic techniques.
We find Yohn’s book to be a tool for any person wanting to learn how to take their own personal brand, business, organization, or ministry to the next level.
Idyllwild Pines Camp and Conference Center recommends this book not only business leaders, but also young adults. As we kick-start Encounter 924, a leadership program for college students, during the summer of 2014, we will be equipping students to be leaders in their homes, churches, and careers. Our goal is to prepare young adults for the competitive real world, and in doing so, we recommend Yohn’s book as an essential resource for young adults/college students seeking leverage for their own business and ministry/nonprofit endeavors.
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About Encounter 924
Encounter 924 is a unique leadership training experience facilitated by some of the best leaders in ministry and business in order to prepare you as a future leader for a life set apart in your families, careers and communities. Idyllwild Pines Camp & Conference Center is looking for qualified college students to receive a full scholarship to this year’s Encounter 924 program.